7 tips to make your blog scannable

Posted by kodinz | Posted in blog marketing | Posted on 10-02-2010

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Most bloggers love when their traffic is high and they have a great deal of fans. Getting to that popular point can be a little difficult however. If you want to have a successful blog, you will need to make sure all of the components are there. One of the most important components to have within your blog is scan-ability. This really means that your blog is scannable, or easy to go through quickly while still capturing the main points of your posts. Use these seven tips to make sure your blog is scannable and you will see an increase in traffic to your site.

Keep It Short

The number one mistake bloggers make when posting is creating extremely long posts. You should always be honest about your views and post accurate information. However, you should also be concise with your posts. Web surfers don’t have the time or the desire to sit around for hours reading your blog. They are looking for a quick satisfying post to quickly fill them up. They want something that is full on content, but not lengthy. If you tend to be wordy with your posts, try cutting them down a bit to see if your traffic increases.

Create Interesting Headlines

The way you set up your posts has a lot to do with them being scannable. Your posts should always have an interesting headline. It should be catchy and attention grabbing with its wording. It should also be done using different style elements such as bold print, colored print, and italics. The more attention you can get to the headline, the easier it will be for a reader to go through your posts and read the ones that interest them most. When you make it easy for the readers, they will read more.

Break Up Your Posts

Breaking up your posts is not only about headlines, it is also about endings. Create a signature way of signing off on a post. You can “sign” your name or your can always end with an interesting quote. You can also choose to end with a question to try to get readers involved. No matter what your signature ending is, it will be easier for people to shift their focus from one post to the next when they see it. It will become familiar to regular readers and will be a comforting sign that you have nothing else to say on that topic at that time.

Cut Out the Big Words

You should never feel the need to use enormous words that very few people understand or can even pronounce. The best thing you can do is keep the grammar very simple on your blog. By doing so, you are making your blog easier to scan and to read. Most people will only look through the blog for phrases and headings, so these big words can really be distracting. With less than 20% of blog readers going over word for word, you should not waste your time trying to impress. Instead, write in the manner that you would talk to a friend. Making it casual is a great way to gain a lot of interest.

Don’t Use It as Story Site

When someone uses their blog as a place to post lengthy stories about life, they are making a mistake. Blogs are indeed personal journals and if you want to do that, you are entitled. However, if you want your blog to be popular, you should not post stories. Instead, to make your blog more scannable, you should post lists. Lists are very effective ways to make your blog scannable and readers will love you for it.

Graphics Work

Graphics were once things that bloggers thought got in the way of their content. Today however the opposite is true. When done appropriately, graphics can really add to your content and make your readers more interested. You can make your site scannable by adding a few graphics to your blog. Try adding graphics that go along with your posts for an efficient approach.

Be Clear

When you have something to say on your blog, just go ahead and say it. Some bloggers tend to let their opinions or main points drift in and out of their posts subtly. The most effective way to get your point across in a blog is to come out with blazing guns. You should keep your main point close to the beginning. This is a great way to know readers understand what you want to say.

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Great Blog Marketing Techniques

Posted by kodinz | Posted in blog marketing | Posted on 10-08-2009

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Blog marketing is simple and not all that hard to do. You have to be persistent and want success however if you want your blog to do well. You cannot just make a post and forget about it. You have to continue updating your blog and marketing it so that it will become popular and one that everyone wants to read. There are other ways as well that are good marketing your blog. Keep reading for more information.

Interviewing people and posting it on your blog is an excellent way to market it.
Just be sure that the people that you interview pertain to the market of your blog. You want all of your posts to be relevant, including any interviews that you might do. For example, if your blog market was vacuum cleaners, and you did an interview with the owner of Hoover vacuum cleaner; that would definitely pertain to your market.

Make post about current news
Everyone loves news, and event the readers of your blog will appreciate you blogging about the current events in the market that you are blogging about. Something to keep in mind when you blogging about the news is the more current the news, the better. No one wants to reread old news, so it is a great idea to try and stay as current as possible when you are blogging about the news.

Contests
Contests are another way that you effectively market your blog. Having contests on various things would be a lot of fun, and something that will keep your readers coming back. Everyone loves to win things, and you can also make the prize that you are giving away relevant to the market you are promoting on your blog.

Contents
While good content is something that you will need for your blog, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights. Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you are marketing your blog.

Press releases
Press releases are also an excellent way to market your blog. Sending out a press release or having one made for you is a great idea. You will find that they are even affordable for most budgets, and some companies offer a package deal for example, if you let us write your press release we will submit it for half price. Who could resist a deal such as that? Especially when you are budgeting and you are trying to get the most from your funds.

Comments on other blog
Comments on a blog are also a very important aspect of blog marketing. You will want to be sure that you always answer and acknowledge the comments that are made to your blog as well as others. When you show that you are an actual person that can hold a conversation, you are showing others that you are real and that you really and truly have the best intentions for your blog. Make sure that no comment goes unanswered.

Marketing a blog comes naturally for some and can be a little harder to focus on for others. Another important thing that you will want to do for your blog is to be sure that you find links. Exchange links, get one way links, and ask for more and more links. You will never have enough links to your blog. The more links the better in this case.

Blog marketing is not hard to do. Just be sure that you follow all of the proven and tried techniques that others are talking about and you won’t go wrong. Just don’t give up and keep on marketing because it will pay off sooner or later.

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Effective Guide For Blog Marketing

Posted by kodinz | Posted in blog marketing | Posted on 14-06-2009

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Blogs also known as web logs are the latest thing on the internet. Every day thousands blogs created in cyber world. So, how do you make yours known and get people to read it. How do you have the most often read blog on the market that you are promoting? Because there are so many bloggers out there that trying to accomplish the same thing, how are you going to stand out in the crowd?

There are several methods which you can adopt to make your blog marketing a success and this article will give some explanation how you can achieve this. The first thing that you should know is that you should have your domain name pointing to your market. For example, if you are trying to promote and sell software from your blog, you want your URL to say www.software.com. Doing so will give you an extra advantage.

The next step would be to customize your blog. You should make your blog unique and interesting and look difference from other blogs. This will also help anyone from getting your blog confused with others that look just like it. There are so many types of blog software on the market that having your own look should not be that difficult to accomplish.

Keyword research is another very important part of blog marketing. If you are not using the keywords that people search on, then chances are no one is going to find your blog. Have a variety of keywords in your blog as well. Not just the same one over and over. Not everyone just uses the term ‘software’ when they are searching for new software that can help in doing their works. Keyword research is an important factor to remember.

Using SEO on your blog, which stands for search engine optimization is a great idea as well. SEO will help get your blog out there and read, and will also help you get a better ranking with Google. Being as high as you can be in the Google search engine results is something that you want.

Find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog.

Many people do not realize this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of ‘software’, you need to be sure that none of your other pages are named this. Doing so will make Google think that you are spamming that keyword, and that will result in them punishing your blog URL.

Once you have done your keyword research, you will want to write content based on the research you have done. Using one or two keywords, make entries into your blog using the keywords will make it easy for your blog to be indexed under those terms. That will also result in people searching on those particular terms able to find your blog.

Pinging your blog frequently is another good way to get your blog seen. Every time that you update it, use the ping tools to ping it. This will let all of the blog directories know that you have added something new to your blog. This also brings you in some more traffic.

Blog marketing is pretty much the same as website marketing. However, if you have never had a website, and are not familiar with marketing these great tips will help you get started. Be sure that you put new entries into your blog on a regular basis as well. This will help keep you up to date and current and also will keep your readers coming back for more.

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3 tips for successful Blog Marketing

Posted by kodinz | Posted in blog marketing | Posted on 24-05-2009

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Blog marketing is widely used to market something due to the reason that it is cheaper rather than using a website. When you set up a blog for marketing, of course you want to make it successful blog. One of the problems faced by many people is how to make their blog be seen and known by others and how to draw readers and kept them coming back. This can be challenging for some but quite easy for others. If you have created a blog and hoping that people will find your blog and read it, it will not take you anywhere and if you set up your blog for marketing purpose, you probably will not get the result as you expected. .So, here a few simple tips in Blog Marketing that you may use and hope you will find it useful

 

Successful blog marketing tips #1.

When you set up your new blog, of course it is unheard of. No one knows about your blog unless you tell them or give them the link and show it to them. However, there are many ways to get you blog noticed and be seen. First method you can use is by allowing other blogger to publish your article in their blog. Some time people find that your article might be related and useful to their blog and want to use it in their blog. When they published your article in their blog, they are giving you a link back to your blog, and also telling their readers all about your blog. You will get more traffic than ever using this method.

 

Successful blog marketing tips #2.

Update your blog frequently. When you set up a blog, you need to consistently update your blog. If you tell your reader that you will update your blog on weekly basis then do it. You need to understand that readers are what make your blog successful. At the beginning, you may find only few readers visit your blog but you will eventually build a readership base and have people checking out your blog regularly. Readers who find your blog provide useful information tend to come back for more. If you not consistently update your blog, you may disappoint your reader and worse it may cause you to lose readers. Think like this, , if you were reading a blog on a weekly basis, and you expected to see the blog that you like to read updated at least once a week, you would be very disappointed to find out that it was not. Then, week after week when the blog is still not update you will eventually lost interest about the blog and not coming back to check new information. The same goes to the readers of your blog

Successful blog marketing tips #3.

Commenting on the blog that are relevant to your blog is other free method that you may use. You can find a blog that is on the same niche or topic and leave comments. How this method can help you in promoting your blog? When you leave comments on other people blog, there is a possibility that readers from other blog will probably track back to your blog. They might be interested about your comment and will track back to your blog to get more information. You will gain traffic and readers that way, and it is easy as well as free.

Blog marketing is a simple yet effective method of marketing if you know how to do it. If you apply these simple tips you will get a steady flow of traffic to your site. I hope these few tips on blog marketing could help you to boost traffic to your blog

 

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