How Article Marketing Work

Posted by kodinz | Posted in Article Marketing | Posted on 02-11-2009

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It is an estabilished fact that Article Marketing works by a large number of Internet Marketers in wide variety of niches. This has been repeatedly proven. However, those who have not ever attempted article marketing tend to think that it is harder or more time consuming than it actually is.

Starts by writing an article. This can be done by yourself or you can hire a ghost writer. The cost of ghost written articles is usually less than $10.00 for a 300 to 500 word article. It is important that the article be informative and related to your niche. The article should not sound like a sales letter.

At the end of the article, you include your ‘resource box.’ A resource box is simply information about the author, and it usually includes a link to the authors related website, a link to subscribe to a newsletter, and possibly even an email address to contact the author. If your article is ghost written, you are still the author.

Underneath the resource box, you type a statement giving others the right to reprint the article for free, as long as they don’t change it and keep your resource box attached. This allows others to help make your article viral.

Once the article is written, you should distribute it to as many article directories as you can find. It helps to also send the article to ezine publishers within your niche for consideration. You can find lists of ezines in the various ezine directories that are available on the Internet.

There is article-submission software that can be used to speed up submitting your article in. One example of this type of software is Instant Article Submitter at www.instantarticlesubmitter.com . There are also services that will manually submit your article to directories. This is highly recommended because many article directories do not allow and will not accept articles submitted with software. One such recommended article submission service is We Submit Articles at:
www.wesubmitarticles.com .

Submitting the articles yourself is a time consuming task. If you can hire someone else to do that work, you will have more time overall to concentrate your efforts on other marketing tasks, including producing more articles.

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The power of article marketing

Posted by kodinz | Posted in Article Marketing | Posted on 25-05-2009

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Marketers believe that Article marketing is one of the absolute basics of internet marketing. It is a marketing method which enables you to invest some time and effort right now and reaps the benefits for years to come. This article will explore some of the advantages of article marketing in order to help internet marketers to use it to their best advantage.

Anyone who’s involved in internet marketing for a while knows that article marketing is imperative to the success of one’s online campaigns. Having articles in various article directories is a great way of providing links back to your site, thus building your site’s popularity. When a page has many links back to it, it helps to attain good positioning in the search engines. An article directory which has a high page rank is the best place to submit articles to as this helps to boost your page’s rank.

Bear in mind that people tend to take articles they like and publish them in their blogs and on their websites. When people published your articles on their websites, with a resource box linking to your site, this will provide you with more back links and publicity.

When you have articles of your own posted in article directories you slowly establish your name as an expert in your niche. People will be more apt to trust your recommendations.

Some people tend to write a bunch of articles in one day and submit them to few directories on one day. If you are among of them, exercise this with caution. The reason is Google is quite sensitive about a sudden surge in traffic to a link or site. As marketer, of course we would love to have tones of traffic to our site in shorter period but, it may cause Google to de-index your site in order to look in to the reason for the sudden popularity of your site. It’s better to submit your articles consistently for every few days.

In the process of article marketing, don’t submit an article that is already on your own website. Your article may be considered as duplicate content and you don’t want that happen! The reason is Google would consider the site which is higher ranking to be the originator of the article (the article directory) and your site’s page rank may suffer.

Today, you could found tones of PLR available on the net (free or otherwise) and it is very tempting to just grab it and submit it to articles directories with your name on it. Please don’t do this. The purpose of these articles is to provide you with a basis for an article. Read it and rewrite it in your own words. Bear in mind hat there might be hundred of peoples that might use the same content and submit it to articles directories. When you submit it to directories, there might be other people who have submitted the articles earlier. Your articles might be considered as duplicate and rejected by the article directories and the directories may just decide to ban your account.

When you write articles, try to use good keywords in your article’s title and also in the beginning of the first paragraph. Spread your chosen keyword all over the article as well.

Most article directories allow you to use hyperlinks. For efficient article marketing try to use anchor text that relates to the keywords you are targeting or your niche. This will help you attain a better position in the SERP’s (search engine result pages). If you are targeting the word “internet marketing” make sure to hyperlink to your website from each mention of the term in your article. This will help your marketing site be higher in the search results for the term “internet marketing”.

Bear in mind that people will be reading your article. Make it readable for them and don’t just concentrate on the density of your keywords. If people don’t enjoy reading your article, they won’t bother reaching the end of it, which is where you will lead them to your site from the ever-important resource box!

In summary, article marketing is a very important, cost effective and even critical element of internet marketing. Every internet marketer should invest some time and effort to become proficient in article marketing and learning how to write decent quality articles in as little time as possible. It will bring in terrific long term results.

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